Everyone's talking about the environment here in Chicago at the DMA. But is anything really happening?
After the first full day of the conference, we've certainly gotten an earful about going green. There were lunches and breakout sessions. John Greco announced 15 green initiatives on behalf of the DMA itself in a keynote address.
Those of us here from Hacker Group were ready to fill our notebooks with ideas. We didn't come away with much.
So let me take this opportunity to announce that Hacker is launching its own green action plan. We've been working hard to find ways to provide our clients with options to execute environmentally friendly campaigns. This includes:
- Sourcing recycled paper and environmentally friendly materials
- Partnering with vendors who are committed to protecting the environment
- Reducing waste through better targeting and data hygiene to reduce the amount of undeliverable mail
We are currently conducting environmental profiles of our approved vendors for:
- Documented environmental policies
- Material sourcing capabilities
- Manufacturing process (UV presses, soy-based inks, etc.)
- Recycling programs
- Renewable energy use
- Waste disposal and compliance policies
- Compliance with FSC and ISO 14001 Standards
These aren't empty words on a page. Hacker Group has always been committed to environmental responsibility in our own offices. We've been recycling, reducing waste and conserving energy here for all my 15 years here. I know we can make that a goal for our clients and vendors, as well. As is true in so much of what we do, it's all about execution.