The articles about marketing mind-readers are starting to scare me a little. Brandweek just published another one . . . this time about using hypnosis in focus groups.
Why don't we just go ahead and implant a post-hypnotic suggestion to go out and buy the darn product right in our advertising? Oh wait. There's already a guy doing this.
Am I overreacting or could this kind of thing blow up on us?
Do marketers really want to be associated with the old "subliminal advertising" soap?
Tracking Internet cookies are one thing. Keeping your medical records secret is an even bigger deal. But privacy issues will be seen in a whole new light when people think you might be poking in their brains.