Buy low. Sell high. Now that’s wisdom for the ages.
It’s pretty clear we’re going to be hitting bottom in the economy one day soon. And we may be hanging out at the bottom for a while.
That’s an opportunity to buy. As a marketer, you may be able to pick up market share on the cheap. But it takes guts. You have to believe you’re going to outlast the bad times.
My company is in the same position as yours. We’re thinking about how to cut costs during the recession. But we’re still investing in marketing. In fact, one of our unbreakable rules is "Never Stop Selling."