It’s easy nowadays to forget that, while staying ahead of the digital curve, we still need to know what’s going on in the physical world. Here are a few updates pertinent to marketers from the US Postal Service.
BMC no longer:
The USPS continues the switch in terminology from BMC (Bulk Mail Center) to NDC (Network Distribution Center). The locations and purpose of the facilities generally remains the same; just don’t call them BMCs.
The USPS marches forward with its proposal to eliminate Saturday delivery. There is no date set although FY 2011 is currently being mentioned. This proposal is still pending approval. If approved, the intention is only to eliminate delivery, mail processing and transportation would continue. Read more about it here: http://www.usps.com/communications/five-daydelivery/
Did you know?
The Postal Service has different tab requirements for self-mailers and booklets.
Tabs used on self-mailers must be 1 inch in diameter and can be perforated. For booklets, tabs must be 1.5 inches in diameter and cannot be perforated. There are three different types of tabs; clear poly, translucent paper and white paper. Clear poly tabs cost the most and white paper tabs the least. Tab placement requirements vary based on the design of the self-mailer or booklet.